- To maintain a regular village team, and the links between the village and the club.
- To provide a future stream of players and volunteers for the club and therefore safeguard its future. (See Appendix 1).
- To provide a safe and suitable facility for players to develop their skills and interest in the game.
- To secure the club’s future, by increasing membership, and by raising the level of available cricket so that good players are retained.
- To develop the junior membership of the club and field sides in league cricket at U9, U11, U13 and U15. This will mean we have around 70 juniors playing junior league cricket.
- To strengthen the level of coaching available to all club members, and particularly to the juniors.
- To introduce parents of juniors attending the coaching into the club, to help support the needed growth in the number of volunteers.
- To strengthen members’ involvement in the club, through good communication, and through the maintaining of high standards in all club activities.
- To maintain the ground to its current high standard, through the provision of good equipment and the training of volunteers.
- To develop a regular income stream into the club, through sponsorship, fund-raising activities and supporters.
- Teams playing good cricket, enjoying their involvement, and increasingly involved in the activities of the club
- Junior members enjoying their cricket, in pleasant and safe surroundings.
- A place where skills can be developed with the support of qualified coaches.
- Good feedback, from club members, visitors, parents, and from the village.
- We now have two Saturday teams playing league cricket, plus a mid-week league team. We aim to recruit and to keep good players, and to provide a spectrum of cricket, so that both good players, and those who prefer a less challenging standard, can enjoy playing for the club.
- We have set up relationships with three local primary schools who promote our coaching to the children at their schools.
- We will keep a database of all parents who have contacted us and update them by email or text on what is happening that may interest their children.
- We have a website, launched in 2012, which includes a section on Junior coaching.
- During the summer we will continue to run weekly Kwik Cricket nights for families, with children as young as five joining in. We will also run a junior tournament each summer at the ground (last year attracted over 70 children). We will also continue to provide our ground for Cricket Camps during the school holidays. All of these are aimed at attracting new people to the club and the game.
- We will promote our club and activities in the village magazine, which is published bi-monthly.
- The club has a designated member who is responsible for PR & Media for the club.
Progress will be assessed by the Club’s committee, who meet bi-monthly, and an annual report submitted to the AGM each February. The plan will be updated on an annual basis, in the light of these assessments.
Background to strategy for future stream of players and volunteers:
Four years ago we conducted a review of our club and the clubs we play, with the aim of identifying what we needed to do to secure the future of our club.
We did this because it was becoming increasingly difficult to find volunteers to get involved with the club. At the time we offered weekly Sunday afternoon cricket and midweek evening cricket, as well as occasional midweek afternoon cricket. This limited the amount of players we could satisfy and also the standard of cricket we could provide. As a result some of our better players who lived in the village were being drawn to other clubs in the area. In particular the younger players.
We decided we needed to do 2 key things;
- As a way of offering a platform for our better cricketers and attract new players and members, we started a Saturday League team. This has proved very successful, with the side winning promotion 4 years running. More importantly it has attracted new members and resulted in the better village players moving back to play for the village club. In 2013 we entered a 2nd XI in the league aimed at supporting the further rise of the 1st XI and encouraging even more people to get involved.
- When we reviewed the other clubs one common denominator amongst those which were doing well was they all had a strong junior section. We therefore set about developing our junior section and initially decided to target primary school children. This we felt would enable us to grow organically, with each year adding a new age group.
We contacted a number of schools and set up relationships with Kennett Primary School, Fairstead School in Newmarket and most recently All Saints School in Newmarket. This has had a very positive impact and trebled those attending our weekly coaching sessions. We also organised friendly Under 8s and Under 10s cricket matches for our juniors and ran a tournament where we invited similar age sides from Mildenhall, Worlington and Isleham cricket clubs. This was a great success. The enthusiasm generated from all of this prompted many of the parents to ask if we could continue the coaching during the winter, which we have done. By adding an age group each year we now have an Under 13, Under 11, Under 9 team playing in local leagues.
Through the relationships we have set up with local primary schools we have a process in place for adding an age group each year, which means we plan to add U15s in 2015.